I already have a basic website and is working well since many years, why should invest in again building a website?
Technology is changing and so is the way people are accessing information. In 2012, 21% of searches were happening on mobile devices (7% on tablets and 14% on mobile phones) and 79% on laptops/desktops. 2013 has witnessed a 39% increase in hotel queries while search for hotel via mobile saw 120% growth and tablets 306%. If your website is not responsive or not in sync with changing technology, you are losing big on revenue.
Every alternate year you should invest in website development with new pictures, new content and online reputation integration thus making it easier for customers to find you, navigate through your website and book rooms. You can expect break even of such investments in couple of months.
What is channel manager and why should I subscribe to channel manaher?
A channel manager is capable of connecting and distributing room inventory to numerous distribution channels or Point of Sales and more importantly is able to do it simultaneously. Hoteliers working with multiple channels need to manage availability of their rooms and different rates/packages. A channel manager helps them achieve it on one screen.
Around 30% of bookings are happening on OTAs and other distribution channels; hence it’s important that Hotel should be available and bookable on every possible point of sale.
Who will manage my channel manager?
Market My Hotel team will assign a dedicated Revenue Manager who will manage all channels on your behalf, run promotions, offers and make last minute sales with your consent with the objective of achieving higher revenues. The assigned person will manage contracting, negotiation, rate parity and payment reconciliation issues with all distribution partners.
What is online reputation and why should I be bothered?
The way people interact and share information has changed, people are now more social online than offline. It becomes very important that a Hotel be aware of what its target audience thinks about the Hotel and how the relevant exchange of information on social platform be leveraged to build its Digital image.
76% travelers read reviews before booking any hotel hence, online reputation management is critical to improve Hotel’s brand equity and generating revenue by word of mouth advertisement.
How do I manage my online reputation?
Market My Hotel team will assign a dedicated Online Reputation Manager who will keep a track of every possible reference [reviews, feedback or complaints] of your hotel and will respond to them after discussing with you.
I get lot of queries on phone calls or email but they don't convert, why ?
Conversation, conversion and sale are arts and require skillful and responsive people who understand client requirement and act promptly. It requires dedicated efforts and consistent follow ups with potential travelers. 80% of sales happen when there are three or more follow up calls made; hence you would need to deploy systems that track client requirements and a dedicated team which follows up with clients.
Communication should always be personalized and the temptation to copy-paste a standard reply should be resisted.
Does booking engine and payment gateway integration help?
Chances of a traveler booking through a hotel’s website equipped with booking engine and payment gateway is high and is higher if the hotel has positive online reputation. If Rate parity is not an issue, a customer is comfortable booking directly at hotel website instead of some OTAs. This is a win-win situation for a hotel also as he is getting a direct customer and is saving on at least 15% TAC (Travel Agent Commission) payable to any OTA.